Our Story

IN2 was a labour of love started by our Founder, Shashi Thadani. A classic ectomorph and college basketball player, he was constantly on the lookout for high-quality nutrition to supplement his diet. As a young resourceful athlete looking for information on nutrition he sourced old international sports magazines to stay updated about new trends in sports supplements in search of what would help him in his nutrition journey. Inquisitive and looking for solutions he dove feet first into the Sports Nutrition Industry. At 19, he walked into the New York office of the Global leader in the industry and asked for official distribution rights for India. Thereafter, for over 20 years, he built one of the most well-known companies in the space- Unlimited Nutrition- distributing and marketing leading global brands in the Indian Market. However, despite his success, he still felt that he hadn’t quite found a brand that answered all the questions that had set him on this path all those years ago. With an unrelenting drive for the “perfect” product, he decided to use his years of experience in creating one from scratch. After 2 long years of RnD on products, he and his team of experts created proprietary formulations made with the highest quality ingredients sourced Globally. Thus was born IN2 Nutrition- INternationally sourced but with an INdian heart. IN2 isn’t just a brand, it’s a Fitness Movement. We don’t accept the norm. We strive to disrupt it. We understand the evolving needs of our consumers & we live and breathe to bring innovative products to fuel them. We, as a team, continue to emulate our founder’s principles of intense commitment and untiring energy to achieve excellence. Having started out as consumers ourselves, we make every effort to continually anticipate your needs and bring products that provide you with the edge you need in fitness and life!

IN2 Mission

Our MISSION is to develop and bring to market products that provide you with the EDGE you need in fitness and in life.

IN2 Inspire


IN2 is a Fitness Movement. IN2 is a brand innovation from Unlimited Nutrition, created to deliver a lifestyle nutrition brand to QUALITY conscious consumers. Unlimited Nutrition has rich EXPERIENCE of 20+years in the sports nutrition & health & wellness market, successfully establishing global brands in the country. IN2 products are manufactured in-house in a State-Of-The-Art manufacturing facility complying with Global Standards.

IN2 Innovation

We don’t accept the norm. We strive to DISRUPT it. We understand the evolving needs of our consumers & we live and breathe to bring INNOVATIVE products to fuel them.


IN2 Team

We are a team of PASSIONATE and like-minded leaders, unrelenting in our mission to innovate and Inspire. We are a fitness movement... And we’re Only Just Getting Started…